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  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/marca-autoral-gaucha-viraliza-nas-redes-e-lanca-e-commerce</loc>
    <lastmod>2026-08-31T10:22:04-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/IMG_Gaucheria_Personagens_05_BX.jpg?v=1787945940</image:loc>
      <image:title>Marca autoral gaúcha viraliza nas redes e lança e-commerce</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-gzh-camisetas-1-pila-colecionavel</loc>
    <lastmod>2026-09-08T23:28:09-03:00</lastmod>
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    <image:image>
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      <image:title>Gaucheria ganha destaque na GZH com camisetas e o 1 Pila colecionável</image:title>
      <image:caption>Gaucheria em matéria da GZH sobre camisetas e o 1 Pila colecionável</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-radio-guaiba-lancamento-ecommerce</loc>
    <lastmod>2026-09-07T18:01:00-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-radio-guaiba-ecommerce-2026.jpg?v=1788039515</image:loc>
      <image:title>Gaucheria é destaque na Rádio Guaíba com lançamento do e-commerce</image:title>
      <image:caption>Personagens da Gaucheria em matéria da Rádio Guaíba sobre o lançamento do e-commerce</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-programa-repertorio-radio-caxias</loc>
    <lastmod>2026-09-07T18:01:00-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/Programa_repertorio.png?v=1788042295</image:loc>
      <image:title>Gaucheria participa do programa Repertório, da Rádio Caxias</image:title>
      <image:caption>Gaucheria no programa Repertório da Rádio Caxias, apresentado por Valéria Alberti</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-galpao-nativo-tve</loc>
    <lastmod>2026-08-29T19:55:14-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-galpao-nativo-tve-malu-benitez.jpg?v=1788044114</image:loc>
      <image:title>Gaucheria participa do Galpão Nativo, um dos programas mais tradicionais da cultura gaúcha</image:title>
      <image:caption>Gaucheria em entrevista no programa Galpão Nativo da TVE, apresentado por Maria Luiza Benitez</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/classicos-gaucheria-estampas-2013</loc>
    <lastmod>2026-09-03T11:09:54-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-classicas-estampa-alpargata-2013.jpg?v=1788047735</image:loc>
      <image:title>Clássicos Gaucheria: estampas criadas lá em 2013 estão de volta</image:title>
      <image:caption>Linha Clássicas Gaucheria com camiseta da estampa Alpargata, criada na origem do projeto em 2013</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/produtos-gaucheria-para-lojistas</loc>
    <lastmod>2026-09-07T18:01:00-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-lojistas-estampa-oveleiro.jpg?v=1788048352</image:loc>
      <image:title>A Gaucheria também pode fazer parte da tua loja</image:title>
      <image:caption>Modelo usando camiseta Gaucheria com estampa Oveleiro</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-lanca-novo-site-setembro-farroupilha</loc>
    <lastmod>2026-09-07T18:01:00-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-novo-site-setembro-farroupilha.jpg?v=1788441408</image:loc>
      <image:title>Gaucheria lança novo site em pleno mês farroupilha</image:title>
      <image:caption>Mão do Lobisquera segurando um celular com o novo site da Gaucheria</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/semana-farroupilha-setembro-gauchos</loc>
    <lastmod>2026-09-07T18:01:00-03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/semana-farroupilha-cultura-gaucha-contemporanea.jpg?v=1788442286</image:loc>
      <image:title>O que é a Semana Farroupilha e por que setembro mobiliza tanto os gaúchos</image:title>
      <image:caption>Jovem com elementos da cultura gaúcha em ambiente de Semana Farroupilha</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/presentes-dia-do-gaucho-ideias-rio-grande</loc>
    <lastmod>2026-09-10T12:00:02-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/presentes-dia-do-gaucho-gaucheria-camiseta.jpg?v=1788446061</image:loc>
      <image:title>Presentes para o Dia do Gaúcho: ideias para quem carrega o Rio Grande consigo</image:title>
      <image:caption>Pessoa recebendo camiseta da Gaucheria como presente para o Dia do Gaúcho</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/20-de-setembro-dia-do-gaucho</loc>
    <lastmod>2026-09-20T12:00:01-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/20-de-setembro-dia-do-gaucho-gaucheria.jpg?v=1788452065</image:loc>
      <image:title>20 de Setembro: muito além de uma data no calendário</image:title>
      <image:caption>Gaúcho a cavalo segurando lança com bandeira da Gaucheria ao pôr do sol no Dia do Gaúcho</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/moeda-lobisquera-somente-100-foram-feitas</loc>
    <lastmod>2026-09-13T12:00:02-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/moeda-lobisquera-100-unidades-gaucheria.jpg?v=1788453775</image:loc>
      <image:title>A moeda do Lobisqüera: somente 100 foram feitas</image:title>
      <image:caption>Mão do Lobisqüera segurando a moeda colecionável da Gaucheria em edição limitada</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-destaque-portal-martin-behrend</loc>
    <lastmod>2026-09-10T12:00:02-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-portal-martin-behrend-v2.png?v=1788920897</image:loc>
      <image:title>Gaucheria é destaque no Portal Martin Behrend</image:title>
      <image:caption>Gaucheria em destaque no Portal Martin Behrend sobre o lançamento do e-commerce</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-repercussao-veiculos-comunicacao-sul</loc>
    <lastmod>2026-09-15T12:00:07-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-repercussao-sul.png?v=1788921905</image:loc>
      <image:title>Gaucheria repercute em veículos de comunicação do Sul</image:title>
      <image:caption>Produtos da Gaucheria em composição sobre a repercussão da marca em veículos do Sul</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-studio-morning-radio-studio-93</loc>
    <lastmod>2026-09-17T12:00:05-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-studio-morning.png?v=1788921907</image:loc>
      <image:title>Gaucheria participa do Studio Morning, da Rádio Studio 93</image:title>
      <image:caption>Gilnei Silva em entrevista no programa Studio Morning da Rádio Studio 93</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-programa-teoria-de-tudo</loc>
    <lastmod>2026-09-22T12:00:04-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-teoria-de-tudo.png?v=1788921909</image:loc>
      <image:title>Gaucheria participa do programa Teoria de Tudo</image:title>
      <image:caption>Gilnei Silva em entrevista ao jornalista Miguel Brambilla no programa Teoria de Tudo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/jornal-nh-planos-expansao-gaucheria</loc>
    <lastmod>2026-09-24T12:00:04-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-jornal-nh.png?v=1788921912</image:loc>
      <image:title>Jornal NH destaca os planos de expansão da Gaucheria</image:title>
      <image:caption>Recorte da matéria do Jornal NH sobre os planos de expansão da Gaucheria</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-papo-certo-rs-play</loc>
    <lastmod>2026-09-29T12:00:01-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-papo-certo.png?v=1788921914</image:loc>
      <image:title>Gaucheria participa do Papo Certo, da RS Play</image:title>
      <image:caption>Gilnei Silva em entrevista no programa Papo Certo sobre cultura gaúcha e empreendedorismo digital</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/coletiva-nova-fase-gaucheria</loc>
    <lastmod>2026-10-01T12:00:05-03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-coletiva.png?v=1788923698</image:loc>
      <image:title>Coletiva.net destaca a nova fase da Gaucheria</image:title>
      <image:caption>Gaucheria em destaque na Coletiva.net sobre a nova fase da marca desde 2013</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/expansao-gaucheria-cultura-gaucha-contemporanea</loc>
    <lastmod>2026-10-06T12:00:04-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/gaucheria-na-midia-expansao-corrigida.png?v=1788923733</image:loc>
      <image:title>Expansão destaca a Gaucheria como expressão contemporânea da cultura gaúcha</image:title>
      <image:caption>Gaucheria em destaque na Expansão sobre cultura gaúcha, redes sociais e e-commerce</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/5-jeitos-celebrar-cultura-gaucha-presente</loc>
    <lastmod>2026-09-16T12:00:01-03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/cultura-gaucha-contemporanea-gaucheria.png?v=1789004123</image:loc>
      <image:title>5 jeitos de celebrar a cultura gaúcha sem precisar morar no passado</image:title>
      <image:caption>Jovem com camiseta da Gaucheria e referências gaúchas em ambiente urbano contemporâneo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/glenio-fagundes-galpao-nativo-cultura-gaucha</loc>
    <lastmod>2026-09-25T12:00:01-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/glenio-fagundes-galpao-nativo-gaucheria.jpg?v=1789006333</image:loc>
      <image:title>Quem não conhece não encontra razões para amar: uma lembrança de Glênio Fagundes</image:title>
      <image:caption>Lobisqüera assiste Glênio Fagundes no Galpão Nativo em uma televisão antiga no Bolicho do Carniça</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/o-que-vestir-dia-do-gaucho-sem-cair-no-obvio</loc>
    <lastmod>2026-09-18T12:00:06-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/dia-do-gaucho-visual-contemporaneo-gaucheria.png?v=1789007780</image:loc>
      <image:title>O que vestir no Dia do Gaúcho sem cair no óbvio</image:title>
      <image:caption>Homem e mulher com camisetas da Gaucheria em visual contemporâneo para o Dia do Gaúcho</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/setembro-gaucheria-novo-capitulo-2013-2026</loc>
    <lastmod>2026-09-30T12:00:04-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/setembro-gaucheria-2013-2026-novo-capitulo.png?v=1789176429</image:loc>
      <image:title>Setembro de Gaucheria: um novo capítulo para um projeto que começou em 2013</image:title>
      <image:caption>Esboço e camiseta da Gaucheria representando a trajetória do projeto de 2013 a 2026</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/tradicao-presente-cultura-gaucha-se-reinventa</loc>
    <lastmod>2026-09-23T12:00:03-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/tradicao-presente-cultura-gaucha-gaucheria.jpg?v=1789177937</image:loc>
      <image:title>Da tradição ao presente: por que a cultura gaúcha continua se reinventando</image:title>
      <image:caption>Pessoa assistindo Lobisqüera na televisão em uma releitura contemporânea da cultura gaúcha</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/estampas-gaucheria-cultura-gaucha</loc>
    <lastmod>2026-09-27T12:00:01-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/estampa-alpargata-gaucheria-cultura-gaucha.jpg?v=1789177938</image:loc>
      <image:title>As estampas da Gaucheria que nasceram da cultura gaúcha</image:title>
      <image:caption>Homem usando camiseta Alpargata da Gaucheria com mate e boina</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/gaucheria-abre-espaco-para-marcas-cultura-gaucha-contemporanea</loc>
    <lastmod>2026-10-01T10:00:05-03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/patrocinio-gaucheria-cultura-gaucha-contemporanea.png?v=1790534764</image:loc>
      <image:title>Gaucheria abre espaço para marcas que acreditam na cultura gaúcha contemporânea</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/patrocinar-cultura-contar-novas-historias-gauchas</loc>
    <lastmod>2026-10-08T10:00:02-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/Patrocinar_cultura_e_contar_novas_historias_gauchas.png?v=1790536566</image:loc>
      <image:title>Patrocinar cultura também é ajudar a contar novas histórias gaúchas</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/presentes-dia-das-criancas-identidade-gaucha</loc>
    <lastmod>2026-10-03T10:00:06-03:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/presentes-dia-das-criancas-identidade-gaucha.jpg?v=1790541288</image:loc>
      <image:title>Presentes para o Dia das Crianças com identidade gaúcha</image:title>
      <image:caption>Menino usando camiseta infantil O Uivo do Lobisqüera da Gaucheria</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/como-escolher-presente-criativo-para-gurizada</loc>
    <lastmod>2026-10-05T10:00:03-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/como-escolher-presente-criativo-gurizada.jpg?v=1790542945</image:loc>
      <image:title>Como escolher um presente criativo para a gurizada</image:title>
      <image:caption>Menina usando camiseta infantil Guaipeca ao lado de um cachorro caramelo</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/camisetas-infantis-identidade-gaucha</loc>
    <lastmod>2026-09-28T10:00:01-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/camisetas-infantis-identidade-gaucha.jpg?v=1790545957</image:loc>
      <image:title>Camisetas infantis com identidade gaúcha: conheça a coleção da Gaucheria</image:title>
      <image:caption>Bebê usando body azul O Uivo do Lobisqüera e segurando o personagem</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://gaucheria.com.br/blogs/sala-de-imprensa/desenhos-gauchos-para-colorir-imprimir</loc>
    <lastmod>2026-10-06T15:10:10-03:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0829/9023/5865/articles/desenhos-gauchos-para-colorir-imprimir.jpg?v=1791310210</image:loc>
      <image:title>Desenhos gaúchos para colorir e imprimir grátis</image:title>
    </image:image>
  </url>
</urlset>
